Portfolio Entry » Case Study » February 27th, 2011

Reputation Management Case Study

Website: www.Ediblearrangements.com
Client: A No 1 online Fruit Bouquet selling company
Business Description: Fresh Fruit Bouquet , Fresh Fruit Baskets.

Challenges:

* Client identified a unauthorized website that was diverting web traffic from clients site
* The unauthorized website was representing themselves as the client
* Client further identified a few website with harsh negative publicity about the client.

Actions:

* I perform a monthly expanded report to identify all site diverting web traffic.
* Over 85 sites were found acting as web traffic diversion sites.
* In addition, over 35 negative publicity sites were identified.
* I extended the report to include “phishing sites” and located over 25 sites.
* Enforcement actions were taken on the 85 traffic diversion sites
* Social media sites were developed to increase positive messaging to address negative publicity and push down the negative sites in the search engines
* The 25 phishing sites are being monitored 24/7 for a “go live” status as an early warning on phishing activity.

Ninety Day Results:

* Within 90 days, over 50% of the diverting web traffic domains were assigned to the client and the remaining sited are still under enforcement.
* The client site absorbed and currently benefits from this new web traffic.
* Positive social media and responses are beginning to push down negative media with 90 days.

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About me

I'm Qamar Ali, a highly skilled and experienced Search Engine Optimization (SEO) expert and an Internet Marketing Consultant, based in Islamabad, Pakistan. I've been in this industry for quite some time now and have helped various small businesses and independent clients rank high on Google, Yahoo and Bing with the use of ethical white-hat SEO techniques that I have perfected over time through real experience.

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