Griffin-Rutgers offers cost-effective web printers, industrial inkjet printers, carton coders, label printers, thermal transfer printers, labelers and print & apply labeling systems.
The Challenge:

The website needs top pages ranking for all the targeted keywords on its targeted location for Google SERPs, so I have to build higher reputation in search engine when I approached by the client.
Measured Steps:

For Griffin, I took below mention steps within my optimization practices.


  • Extracted a set of relevant keywords for the website and sent it to client for review.
  • Suggestion made to client to optimize the webpage content of the website.
  • Suggested to implement keywords rich tags on the website


  • Developed and upload XML/TXT site map for the website.
  • Developed search engine optimized custom 404 page and static sitemap for the website.
  • Developed SEO optimized title and Meta description for the website.
  • Setup SEO account for the website
  • Setup webmaster accounts for the website
  • Setup SEO account for the website

The Result:

Our strategic SEO steps helped Griffen experience:

  • All keywords are appearing in top pages of Google SERPs
  • Improved traffic inflow